Have you ever looked up the word outreach in the dictionary?
“Why would I?” you ask. We, as Christians, certainly know what outreach is. We talk about it all the time. We plan events; we raise money; we go on mission trips. We live out the meaning, right?
Well, I opened up my dictionary the other day, so to speak (I actually “googled” the word on the internet) and what I found was enlightening.
1. The act of reaching out;
2. The extending of services or assistance beyond current or usual limits;
1. To surpass in reach;
2. To go too far.
What? Beyond usual limits? Going too far?
I once had the privilege of hearing Dan Cathy, President and CEO of Chick-fil-A, speak on the secret to the company’s success. The objective of Chick-fil-A is to create raving fans in everything they do through operational excellence, emotional connection and “Second-Mile Service”. According to Mr. Cathy, operational excellence will build a profitable business but the emotional connections with people and the “Second-Mile Service” is what makes a business a success. He then applied these three principals to our ministry. Everything we do should be done with excellence to bring glory to the Lord but the connections we make with others and going that second mile as Jesus describes in Matthew 5:41 is what grows the Kingdom of God.
Have you gone “beyond your usual limits” lately? I’d love to hear about it. How do you make connections with those around you? What creative ways are you employing to invite neighbors or co-workers to church? Maybe your stories and ideas will encourage others to walk that second mile.